In recent years, the LED lighting industry has undergone drastic changes, and the market has entered the era of red Sea competition, at the same time, the overlapping of complex factors such as repeated epidemics, tight chip supply, rising raw material prices, and regional conflicts has further intensified the market competition. In the face of this situation, the emerging segments of lighting with more development potential in the transformation layout have become a consensus among LED packaging companies.
From plant lighting, smart lighting, health lighting, automotive lighting, and then to ultraviolet, infrared invisible light fields, LED packaging companies or try one by one, or are ready to quickly open new growth in the new track. As a well-known domestic LED packaging company, SUNPU LED is also in this wave of development trend, how to choose the new areas? SUNPU has unique insights.
Light based, vertical and horizontal development
Going back to its history, since its inception in 2003, SUNPU has been focusing on the packaging and innovative applications of optoelectronic semiconductor devices. After 20 years of development, SUNPU has formed a comprehensive industrial advantage, and continues to occupy a place in the mature LED packaging industry in China.
In terms of manufacturing, the company has advanced manufacturing bases, located in Ningbo, China and India, two major LED lighting production bases, a total of 10 categories of optoelectronic device product lines, 4 categories of optical module product lines, for the company's global 600 customers to provide stable and high-quality optical technology products. In terms of research and development, SUNPU has 3 R&D centers in the world, and has obtained a number of high-standard laboratory certifications such as TUV Rheinland, CNAS, SGS, Intertek, TUV, etc.
In terms of enterprise management, after years of development, SUNPU has formed a mature enterprise management system, obtained a number of management system certifications in quality management, automotive parts management, environmental management, commercial social responsibility. It is a trustworthy LED enterprise for partners and society.
In terms of technology, SUNPU has formed a unique technical advantage in the emerging application fields of LED, including a series of key process technologies such as eutectic packaging technology, precipitation technology and other phosphor coating technology, full spectrum packaging technology, micro-pitch chip array technology, VCSEL and photoelectric sensor key packaging technology, intelligent control system, etc. It has made rich technical reserves for the expansion and development of enterprises in the future.
Ningbo SUNPU LED Co., Ltd has formed a comprehensive industrial advantage in manufacturing, research and development, management, and technological innovation, and its future development map has been gradually outlined.
In view of the development situation of the LED lighting industry and the advantages of the enterprise itself, SUNPU has formulated a clear horizontal and vertical development strategic plan, that is, the horizontal visible light is the main, the development of Ultraviolet light and Infrared light is not visible light; Vertically based on optical devices, to the development of optical modules and optical applications, the goal of the future in the automotive LED, health lighting, UVC field, infrared sensing and other segments of the market to become the main supplier of head enterprises.
Automotive LED, health lighting, as a strategic key.
Automotive LED
Under the general trend of the development of the new four modernizations of the automotive industry and the substitution of localization, automotive lighting applications are constantly upgrading, driving a new round of automotive LED demand growth. Rising spectrum optoelectronics aims at the target in time, and lists the automotive LED track as one of the company's strategic development directions.
As one of the earliest LED packaging enterprises in China to obtain IATF16949 automotive quality system certification, SUNPU focuses on the Front-loading market, and follows the development trend of the new four modernizes of automobiles, and continuously enriched the automotive LED product portfolio, covering the exterior headlights, daily running lights, brake lights, reverse lights, interior atmosphere lights, dashboard lights, reading lights, etc. Meet all kinds of automotive lighting needs.
Yin Hui, Deputy General Manager of Ningbo SUNPU LED Co., Ltd, said that as a strategic development area of the company's focus, SUNPU will focus on doing a good job in the Front-loading market LED device business, vigorously develop high-power headlights, atmosphere lights and other interior and exterior lighting products, at present, the company's car level LED products have dozens of AEC-Q102 certification, and has been to the domestic Front-loading car lights market batch supply.
Healthy lighting
With the development of society, consumers pay more and more attention to the impact of lighting on the quality of life, and promote the development of general lighting industry in the direction of healthy lighting and human factor lighting.
Specifically, healthy lighting contains two elements, the first is to optimize the blue spectrum, so that the lighting spectrum and color close to sunlight, improve lighting comfort; The second is to adjust the rhythm of the human body through the intelligent lighting with adjustable light and color, promote regular work and rest and improve work efficiency.
In the face of the development trend, SUNPU lists healthy lighting as another strategic layout key, and takes COB packaging products as the layout core, and continuously increases the development and promotion of intelligent COB products such as two-color temperature dimming and color toning, and develops corresponding healthy lighting products for different application scenarios, including:
1, Starry Sky Dimming Series (TX/TH/TS/TE): Adopting a flip chip design, it is equipped with chip level packaging (CSP) and chip level adhesive high-end packaging technology. The substrate is made of high thermal conductivity aluminum substrate and ceramic substrate, with a color temperature adjustable from 2700-6500K and a color rendering index Ra of 80+/90+/95+, achieving high power density and high light efficiency output.
2, Colorful Dimming Series (TG/TC): Adopting a formal chip design, the TG second-generation upgraded series can achieve dimming and color adjustment in a smaller light-emitting surface, with smoother light distribution, more perfect and uniform spot and mixing, higher light efficiency, adjustable color temperature from 2700-6500K, and color rendering index Ra: 80+/90+/95+.
3, Human factor lighting series (TG): adopting the company's independent intellectual property design, adopting a formal chip design, integrating daytime and nighttime types as well as rhythm adjustment factors into the same COB package device, and cooperating with external circuits to achieve multi energy, healthier and more humane lighting. The color temperature is adjustable from 2200-5000K, and the color rendering index Ra: 80+/90+/95+is an innovative flagship product in the field of human factor lighting.
4, RGBCW Scenario Dimming Series (TS): The product adopts a five-channel structure design of RGB+C+W (color + cold light +warm light). The chip involves inverted chip and formal chip structures, with a color temperature of 1000-10000K adjustable along the blackbody curve and a color rendering index Ra: 95+. The perfect natural light quality solves the technical problem that traditional dimming trajectories cannot be adjusted along the blackbody curve. With intelligent control, it can use a mobile APP for infinite dimming, set various scenes and dynamic lights with the APP, and also use smart speakers such as Xiaodu, Xiaoai AI classmate, Tmall Genie, and Xiaozhi Butler to control the brightness and color changes of lighting fixtures through voice control. It meets the concept of healthy lighting in high-end commercial lighting, mobile lighting, smart home and other application scenarios. The implementation.
The characteristics demonstrated by COB in terms of performance, volume, and quality make it an important solution for the development of healthy lighting. To further promote the application of COB products, SUNPU Optoelectronics also focuses on launching the COB upgraded product DOB (Drive + COB) module, which combines multiple components and control devices to eliminate the need for driving parts and ultimately reduce lighting costs. The product has been supplied in bulk to domestic head lighting customers and applied in high-end commercial lighting scenarios.
Layout with emphasis on UVC, Infrared sensing
UVC
The repeated COVID-19 has raised people's awareness of health disinfection to a new height, and the demand for disinfection and sterilization products has surged, driving the growth of UVC LED. In the long run, UVC LEDs will be introduced into scenarios such as home appliances, automotive air sterilization, public spaces and manufacturing applications, and dynamic water sterilization.
In order to protect the public and personal health, we extend LED technology to the ultraviolet field, UVC LED products cover small power, medium power, high power, large power, UVA+UVC integrated package devices, etc. In recent years, we also vigorously develop UVC LED modules including air sterilization and water sterilization. Make long-term preparations for the UVC market with greater development potential.
Infrared sensing
As an important application of invisible light, infrared sensing has become a key part of all kinds of technology and product function realization, intelligent wearing, medical beauty, automatic driving, 3D mapping, auto autonomous driving are all involved.
With an insight into the development potential of infrared sensing, SUNPU actively cultivated infrared sensing /VCSEL business, launched V3222, V3532 and other series devices with high conversion efficiency, low power consumption, strong crossing force and strong pointing, and focused on 3D TOF sensors, TWS micro-distance sensors and other product projects.
SUNPU is also strengthening the cooperation between upstream material and equipment manufacturers and downstream module and terminal manufacturers to improve infrared sensing /VCSEL products, and will also launch related optical modules in the future
Conclusion:
It could be seen that, relying on its own rich LED packaging experience and advantages, as well as a keen observation of the development of the industry, the SUNPU company has developed a clear strategic development idea, tapped out one potential emerging track after another, and expanded the device business to optical modules and optical applications, providing diversified driving energy for the future development of the company.
It is worth noting that the 88,000 square meters of high standard science and Technology Park and "Research and manufacturing project of high-end optical devices and smart sensors based on third-generation semiconductors" in Ningbo National High-tech Zone began to lay the foundation on February 26, and it is expected that the new park will be completed in 2025. The new base will provide enough strategic development space for the company to expand into new areas and help the company continue to lead in the new ear of the LED industry.